Worldpay is a global leader in payments processing technology and solutions for merchant customers. They operate reliable and secure proprietary technology platforms that enable merchants to accept a vast array of payment types, across multiple channels and the with the development of contactless payments and cards it makes is a lot easier for customers to make small payments.

Challenge

Clapdigital needed to understand the demographic of the viewers and how they would feel about a certain advert. To draw the attention of frugal strudents. Creatives were assigned with the task of designing a poster that would be exciting but not confusing.

Actions

We had to make the payment advert seem freindly and interesting. Clapdigital made a diliget effort to use the WorldPay brand to appeal to students by supplying theme to shops with the payment system.